tag:blogger.com,1999:blog-6029318453878282235.post568890787124100910..comments2017-07-08T06:55:54.226-04:00Comments on Candy and Aspirin: Do Labels Matter? Some Thoughts from a Shiny New Marketing ExecCheryl McKinnonhttp://www.blogger.com/profile/02065972882408473370noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6029318453878282235.post-32118864100593916432009-10-08T15:04:24.366-04:002009-10-08T15:04:24.366-04:00...as my grandmother used to say BINGO!
I agree ......as my grandmother used to say BINGO! <br /><br />I agree that removing engagement barriers and expanding requirements, not only exploit cost and time to market. However, I also believe that this process produces a conducive environment whereas ECM vendors gain enterprise wide usage, and reap a perfect entrée to procure diversified customer solutions, thus gaining customer marketshare.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6029318453878282235.post-78281154012004970512009-10-08T14:43:39.245-04:002009-10-08T14:43:39.245-04:00Tony Byrne's right to point out that "Bet...Tony Byrne's right to point out that "Better story-telling doth not make for better software."<br /><br />But I can imaging that, as a Marketing professional, it would be frustrating to pour one's talent into creating a story which is dissonant with the reality of the product.<br /><br />Red Hat is a wonderful example of a company whose marketing message is in perfect synchrony with the product and business. That's rare. I'd like to be a part of something like that one day!Anonymoushttps://www.blogger.com/profile/06213101110163410529noreply@blogger.com