It all started with a follow:
A follow by a local auto dealership. I distinctly remember a snarkier version of a reply going thru my head, but thought the better of it. It was actually kind of cool that a local business was following people they saw as local potential customers. I just wasn't one of those people...
But yet again, this strange world of social media surprised me pleasantly. A day later, the people over at Schleuter Chevrolet actually decided to understand my objections to car ownership and get into my head a little bit. As someone who also needs to understands markets and messaging and customer segmentation, I decided to be forthcoming with my logic, and open the door to a conversation with them.
For this I tremendously respect them, and having now followed them back, am happy to keep the dialogue open about car ownership choices. Automotive sector must be a very difficult place to be right now. But if tapping into the psyche of non-buyers helps them figure out services, packages, alternative products to generate new sources of opportunities, then I'll spill my guts.
I made a personal decision to stop owning a car 4 years ago, but understand this is not a choice most people find convenient. For those of you unable to make that choice, I recommend checking out Schlueter Chevrolet. Sounds like they'd actually treat you like a person.
- ► 2010 (8)
- ▼ April (7)