Monday, September 28, 2009

The Next Adventure in ECM Begins...

The press release makes it official, I've joined Nuxeo – the Open Source ECM company as their first ever Chief Marketing Officer. I am absolutely thrilled to take this next step and explore a new angle on content management. Nuxeo is a small company but they are racking up some pretty impressive customer names, showing solid growth, and investing in some strategic hires over the coming months to expand their development, sales and marketing organization.

My path to Nuxeo was fun. Call it Recruiting 2.0 if you must, but it all happened through the online social marketplace of ideas. A few months ago, Nuxeo CEO Eric Barroca set out to find an ECM marketing professional who could help take them to the next level as a company and brand. Eric himself is an active blogger and twitter user, so he looked around the ECM community networks and well, he found me. He looked at the companies and individuals who were doing the things that he liked and took the effort to personally reach out and extend an invitation to chat.

Honestly, I had no plans to leave my last job. 10 years with an ECM powerhouse and I was pretty happy and busy. But the personal outreach by Eric compelled me to return the call, even after years of ignoring head hunters and recruiters. I called because HE reached out personally – a respected veteran of ECM in a very senior role in a small but growing company. I've been in this biz long enough to know that relationships matter. During our first meeting I mentioned this to him. Had a third party recruiter contacted me instead, I never would have returned the call. He said “I know”.

So why Nuxeo, why now? The Open Source angle fascinated me. Could something really be Free? And Good? And have a nice UI? Maybe I really have drunk the Kool-Aid on the concepts of transparency, openness, flatness, simplification. Over the last 18 months I've been living and breathing the world of Enterprise 2.0 and what it means to be 'Social' inside business and strive for collaboration with customers and partners. It just all makes more sense now.

I started to imagine a world where companies could just get on with it. Get ECM tools that meet their needs. Implement on their terms. Stop playing sales-cycle theatre. Ignore the middle men. No more shameful ROI spreadsheet gymnastics pleading for permission to do the right thing.

Nuxeo has created a gift to the community of people and companies who care about our digital legacy. It is a gift that they've offered freely and openly to companies who are ready to just get on with it. My job – the way I see it – is to be Chief Educator. Tell as many people as we can about possibilities, potential and new ways of working. Companies who survive the uncertainties of today's business environment will do so because they've been creative, they've innovated and they've paid attention to the bottom line.

Still have lots to learn, and weeks ahead will be busy. Check out the Nuxeo site, follow us on Twitter... more to come.


  1. Cheryl, all the best at the new job. I need to meet those Nuxeo people, seem to be smart people .. hiring you. Glad I had to chance to share some part of your career, and I'll keep following the future of Candy & Aspirin. Enjoy!

  2. Congratulations on you new position. I am sure that you will be fantastic there.. You sure left a good impresssion on myself during our encounters at OT.

  3. Congratulations on your new position with Nuxeo – Bonne chance!

    I was delighted to see your line about being the chief educator telling as many people as you can about the “possibilities, potential, and new ways of working.” I find great joy in being the evangelist as well.
    It is very rewarding to witness the growth of my customers and partners through teaching them how to work differently. Further, it is truly amazing to share these new ideas and then before you know it, these same customers are teaching me a thing or two.

  4. Congratulations!! I'm very excited for you. Have fun!

  5. Congratulations on the new job! Saw it on linkedin.

    Kevin Delgado