"Engaging with the brand" "What the brand seeks to accomplish" "The voice of the brand" "What the brand desires" "Creating a personal relationship with the brand"
I've had it. A brand does not have goals, nor desires, nor friends, nor a voice. Marketers and PR people need to stop this crap. In an era where so-called civilized nations are now ascribing elements of citizenry, speech rights and standing in the democratic decision making of our societies to corporations, pretending that a logo, a message, a tag line or a product preference is a person is BS.
Stop it now.
This is an utter waste of the potential of what social media can accomplish. Connect people with people. Help them find their voice online. I have no problem using these platforms for commercial purposes and market education, but the ongoing anthropomorphication of the word Brand has got to end.
