Sunday, March 15, 2009

Bloom: Open Text and Enterprise 2.0

Last few months I have been heads down reading, writing, researching one of the most exciting projects I've had in recent years. Working with an incredibly talented group of colleagues to build the Open Text Enterprise 2.0 (...and beyond) strategy that we call "Bloom".
The world of work is changing. Disruptive forces are at play in business and are compelling organizations to rethink traditional content communication and the way we define an information worker. We must address these disruptive forces to stay competitive, deliver services, manage risk and costs, and protect the corporate memory resident in employees and applications. A more Social Workplace and Social Marketplace raises productivity even as resources become scarce; it taps into the collected intelligence across employees, customers, and other external stakeholders; it opens the door to mentorship and knowledge sharing to information workers who are not traditional desktop PC users; it connects your people to the content and processes they need to get their job done.

Bloom is about allowing your people to grow to their full potential. People are the greatest asset to an organization, and nurturing a culture and environment that encourages a higher plateau of connectivity and collaboration delivers the baseline for greater engagement and productivity. This social fabric of trust and teamwork is what binds people together and connects them with the processes and content they need to achieve their goals. Bloom is our vision to help organizations move forward, to connect and collaborate with their people both inside and outside the enterprise.

We announced the strategy in November 2008 at our "Content Days" annual user conference, as a follow up to the March '08 announcement that Open Text intended to be a player in the world of 2.0. The tipping point for this next generation of collaborative tools entering mainstream business has arrived.

Bloom: Basics on Slideshare (link)

Analyst Blog posts on the Bloom strategy: Carl Frappaolo's Taking AIIM, Cody Burke @ Basex

We've scheduled our first public-facing webinar on the Bloom strategy for April 1. If the date and time doesn't work for you, please register to get the notification of the recording so you can go back and listen at your convenience.

As I look across the kitchen table to a vase full of spring flowers just beginning to unfurl, and the sun comes through the window, a sense of optimism cracks through the cold uncertainty. Now's the time to innovate, to rally your best and brightest, to work faster and smarter, be agile and survive.

1 comment:

  1. Great post Cheryl, keep up the good writing!