Those Rose Coloured Glasses Aren't What You Think They Are

One of the best things I've done in my tech career is to respect the importance of 'The Old Girl's Club'. Honestly, it's nice to have a circle of trusted female friends in the tech business who gets the world you live in, and with whom you can share a glass of wine and a laugh on the road as easily as debate an acquisition or analyst report.

Over the last couple of months I've been lucky to connect with a few ex-colleagues, thankful that between family and work and travel pressures we can find an evening to unwind and catch up.

So why have these last few encounters left me feeling so agitated and frustrated over the prospects of these dear friends? It's because some companies are toxic to female ambition. Anecdotes take on the power of reality when pooled. When story after story of stalled promotions and broken career promises all sound exactly the same, there is more than coincidence at play.

From what I hear anecdotally, can it really be true that an enterprise software company has less than 2% female representation at the VP or above layer? I'm curious to find more industry stats on this... so please pass them along. I think we are ripe for a little transparency in this area.

Some info that was shared with me this afternoon:

In Silicon Valley companies, men and women in technical careers are equally likely to hold mid-level jobs, but men are 2.7 times more likely than women to be promoted to a high-ranking tech jobs such as vice president of engineering, or senior engineering manager - from 2009 survey

According to the U.S.-based National Center for Women in Technology, 41 per cent of women leave technology companies after 10 years of experience, compared to only 17 per cent of men; 56 per cent of women leave at the mid-level point. If current trends continue, NCWIT says, by 2016 the information technology industry will be able to fill only half of its available jobs. ITWorldCanada article 2010

Why do I care? Because companies that lip-synch commitment to diversity and innovation need to own up to their lack of execution. Because the women who feel stuck and trapped need to figure out a way out or up and remember that there's a whole other world out there. Because in this world of tech that values communication, new modes of collaboration and an embrace of trusted personal communication via social media, new skills need to rise to the top of the food chain.

After the latest such dinner I tweeted my frustration.... That glass ceiling is pink for a reason. It's stained with the bloody cracked skulls of all the women who have been bashed against it. And then just gave up and left.

Free... As In Beer....

Thanks to the contestmeister Jon Marks (aka @McBoof) over at his Jon on Tech blog. Nothing like some late night wine-fueled giggles amongst some of the sharpest & funniest content management gurus.

Click here for the Grand Champion #cmshaiku

Also thanks to my 'groupies' who made the effort to read & vote. I think all of us are pretty lucky to have found a career path in a part of the tech industry that sometimes seems a bit nerdy, but fundamentally fuels the digital legacy our future generations are going to have to puzzle through.

A great bunch of people - even the competitors. Who I whomped. Twice. ;-)

My Favourite Fridge Picture

Inspired by my friend (and former boss) Daniel Kraft and his new venture iFridge, here's my favourite photo of a fridge.

It's my Baba's fridge. She passed away 2 years ago, a very sad time for my family.

My Baba was born in a small town in one of those regions that changed their borders every time the winds of war shifted... Ukraine/Poland/Belarus... a difficult time. She was born the same year as Queen Elizabeth. After she came to Canada - a displaced person and a teenage bride and mother, she developed a real fascination with the Queen. They actually looked like they could be sisters. Same hair, glasses, shape of face.

On one of my first business trips to London, I found that postcard of the Queen. Almost life sized picture of her smiling face. So I sent it to my Baba. She put it up on her fridge when she got it, and never took it down. Over the years I'd go home to visit family for the holidays, and it made me smile that the postcard of the Queen was still there. She looked at it every day, and I hoped she thought of me and was proud.

My aunt told me once that she would even talk to it from time to time.

At the church after her funeral service, the family gathered and I turned to my aunt and asked for one small favour. She granted my request and it put a little smile on my face on a day bereft of smiles.

So that postcard of the Queen is now on my fridge at home. And I see the big smile and remember my Baba, knowing she's watching out for all of us.

On Being a Blogmother

About 20 people came out last Thursday for my spur-of-the-moment social media 101 workshop. Thrilled with attendance given snowy blowy conditions across the Waterloo region. Even had a New Yorker fly up specifically for the networking opportunity and to enjoy a social evening with a group of tremendous people in the local tech/ECM community. So grateful to Kristina of the Laudi Group, a recruiter here in the area for stopping by on short notice - hoping some good connections were made.

About half of the group were newly unemployed - looking for tips on how to start or at least spiff up their online professional profiles.

The other half still employed know that they need to take control of their voice, their web presence and ultimate career path. Because no one can rely on a boss or a company to do that for you.


(yes I used this cartoon - thanks again to the brilliant Hugh MacLeod)

Within 6 hours, one new blog was launched. Welcome Brigid Greenway's The KISS Principle of Lead Generation. Brigid is goddess of the numbers and metrics of all things lead and demand generating and her perspectives are that of a pro. If you are looking for marketing insights earned in the trenches with real blood, sweat and tears, please check her out.

Within 24 hours, I've seen about a dozen LinkedIn profiles updated and refreshed. I've had a couple of newbie Twitter followers. Glad that the workshop inspired action.

I could have talked about this stuff all night, but wanted to make sure there was ample time for networking, hugs and sharing of other success (and #fail) stories.

What we heard:

• Squeals of joy when someone first searched for the hashtag #jobs on Twitter
• Amazement of someone who changed his LinkedIn status to 'no longer employed' and immediately got 6 messages promising to pass along leads
• A great lady who confessed she got her last job because she put up a Facebook status saying she was in the mood for something new
• Confession of an "ah-ha" moment when a tech manager got followed by a major analyst firm after retweeting an article link

Job Hunting 2.0 is a bit of an obsession with me right now. My own recent career change experience solidified a lot of the Enterprise 2.0 evangelism I've done over last 2 years, but with some new perspectives that I really wanted to share with those who need it.

• LinkedIn *is* your resume now. And your Google juice is your reference check. To this day I've never sent Eric a resume or a reference - and never will. But I fear that increasingly in tech marketing having no presence means not being qualified.
  
• Quit worrying about how you're going to accommodate the Gen Y'ers in the workplace - and worry more about why they will want to hire you. There is a new generation of entrepreneurial talent that is skipping the usual management bureaucracy path and just building their own company.
  
• If you bitch and moan about not having time to build an online professional profile - stop doing something in your life that is useless. For most it means turning off the fucking TV. Get off the couch. Stop consuming passive media: Read. Write. Engage. No one knows how brilliant you are unless you prove it. Show your work.
  

Being connected professionally means you have people who know and trust you watching your back. Can't think of anything more important in times of instability and uncertainty. Don't ignore the people around you who walk the talk.

Social Media 101 - Building a Better Professional Profile Online

Been a tough week hearing about more layoffs in the Waterloo / Toronto tech community. Some fantastic and talented people out there right now.

So... If you are newly unemployed, and worried that you need a better online professional presence, I'm inviting you to come out on Thursday December 10.

Or... if you are still gainfully employed, but concerned that your lack of web presence is holding you back from new opportunities... I'm inviting you to come out on Thursday December 10.

Bring enthusiasm, a couple of concrete goals, be prepared to chat about what has/has not worked for you so far.

And if there's any local recruiters listening in... please pop in to meet some top notch talent.

Location: Huether Hotel - Third Floor Boardroom
Time: 7-8pm workshop - informal networking after 8pm
No charge - but please RSVP directly to me at cherylmckinnon@hotmail.com

See you there.

The Next Adventure in ECM Begins...

The press release makes it official, I've joined Nuxeo – the Open Source ECM company as their first ever Chief Marketing Officer. I am absolutely thrilled to take this next step and explore a new angle on content management. Nuxeo is a small company but they are racking up some pretty impressive customer names, showing solid growth, and investing in some strategic hires over the coming months to expand their development, sales and marketing organization.

My path to Nuxeo was fun. Call it Recruiting 2.0 if you must, but it all happened through the online social marketplace of ideas. A few months ago, Nuxeo CEO Eric Barroca set out to find an ECM marketing professional who could help take them to the next level as a company and brand. Eric himself is an active blogger and twitter user, so he looked around the ECM community networks and well, he found me. He looked at the companies and individuals who were doing the things that he liked and took the effort to personally reach out and extend an invitation to chat.

Honestly, I had no plans to leave my last job. 10 years with an ECM powerhouse and I was pretty happy and busy. But the personal outreach by Eric compelled me to return the call, even after years of ignoring head hunters and recruiters. I called because HE reached out personally – a respected veteran of ECM in a very senior role in a small but growing company. I've been in this biz long enough to know that relationships matter. During our first meeting I mentioned this to him. Had a third party recruiter contacted me instead, I never would have returned the call. He said “I know”.

So why Nuxeo, why now? The Open Source angle fascinated me. Could something really be Free? And Good? And have a nice UI? Maybe I really have drunk the Kool-Aid on the concepts of transparency, openness, flatness, simplification. Over the last 18 months I've been living and breathing the world of Enterprise 2.0 and what it means to be 'Social' inside business and strive for collaboration with customers and partners. It just all makes more sense now.



I started to imagine a world where companies could just get on with it. Get ECM tools that meet their needs. Implement on their terms. Stop playing sales-cycle theatre. Ignore the middle men. No more shameful ROI spreadsheet gymnastics pleading for permission to do the right thing.

Nuxeo has created a gift to the community of people and companies who care about our digital legacy. It is a gift that they've offered freely and openly to companies who are ready to just get on with it. My job – the way I see it – is to be Chief Educator. Tell as many people as we can about possibilities, potential and new ways of working. Companies who survive the uncertainties of today's business environment will do so because they've been creative, they've innovated and they've paid attention to the bottom line.

Still have lots to learn, and weeks ahead will be busy. Check out the Nuxeo site, follow us on Twitter... more to come.

Inspired by @Piewords

Was great fun to see Laurence Hart of Word of Pie blog fame recounting our thoroughly enjoyable evening of doc-man nostalgia. Always such a treat to find another closet ERD nerd. Pretty shocking to think that we worked for the same Director at PC DOCS/Fulcrum for a few months in 1999-2000 -- yet we never met in person until this year, despite an incredibly tangled and overlapping professional social graph.

So in response to his query to the ECM community, "What made you commit to the content space", here's mine:

Spring 1990 and I had just finished my first year of History MA classes at Carleton U in Ottawa. The previous fall I had purchased a one-way Greyhound bus ticket, packed up my worldly possessions and left my hometown, despite not knowing a soul in Ottawa or having more than a month's rent in my pocket.

Scraped through that first year working as a Teaching Assistant and evening/weekend coffee pourer (the term 'barista' did not exist in those days). As spring neared, I blitzed the temp staffing agencies with a resume that had pretty solid secretarial & bookkeeping experience, since I'd worked all the way through my undergrad degree.

Lucked into a short-term gig being Girl Friday for a small software/hardware integrator - answered phones, helped coordinate training courses, filed, stapled, licked envelopes. Fast forward 6 months: the office manager had quit, I took the full time job, finished my classes at night.

But along the way, started to hang around the technicians, trainers, consultants. I built a PC with my own hands, mastered DOS 3.3 and WordPerfect 5.1 and learned enough AutoCAD to draw smiley faces with digitizer boards.

But what rocked my world? First exposure to text retrieval technology. The integrator was an Inmagic dealer working with a few Federal departments. I was hooked. The historian in me saw the potential of categorizing, querying, sorting and indexing all of the stacks of paper records, books, manuals, even my own copious research notes. I volunteered to learn the system to help with a time-sensitive project and made extra money working long evenings & weekends cataloging, designing reports, sorting & searching.

After the integrator shut down, I incorporated, picked up that government contract myself, and it funded me as I finished my MA research.

There was no turning back. My academic ambitions went on back-burner, and I let myself get wholly and completely sucked into the world of information management.

It dawned on me one night, waking up in a cold sweat, that if I retired at the age of 60, and decided to go back into the archives and write a history book on the 1980s or 1990s, there would probably be nothing to work with. Those dusty archive boxes would be empty. PCs were showing up every government worker's desk, all the admin clerks were being fired, and no one remembered record-keeping basic principles.

So I knew what I needed to do.

Thanks Laurence, fun to remember where it started.

Hello World

I've been squatting on this blogspot URL for a few months and the time is right to get moving.

For those of you who don't know me, my name is Cheryl McKinnon. I've spent most of my career in the technology space generally known as "Enterprise Content Management". I do not consider myself to be a geek, techie or propeller head. I've been professionally trained as an historian. My passion is the meaningful use, preservation and protection of the electronic residue of our society: the personal and professional artifacts of the online communication in which we all now engage.

My current area of interest is helping organizations understand the risks and rewards of adopting a more social / "2.0" /collaborative approach to information exchange in the real-life business world. After years of living online in my personal sphere, the time is right to extend into the professional.

More info on my publications, speaking engagements and professional background on my LinkedIn profile: http://www.linkedin.com/in/cherylmckinnon